Google's Medic Update: An Overview of the Core Algorithm Update
In August 2018, Google released the Medic Update, also known as the "Core Algorithm Update". This update was designed to improve the accuracy of Google's search results by focusing on health-related websites. This update caused a lot of changes in the ranking of websites related to health, medicine, and other health-related topics. In this article, we will take a look at the purpose of the Medic Update, how it has impacted the search engine rankings, and what businesses should do to make sure they are in compliance with the update.
What is the Purpose of the Medic Update?
The purpose of the Medic Update was to provide more accurate and reliable results for queries related to health and medicine. Google wanted to make sure that its search results were providing users with authoritative and reliable information. To do this, Google implemented a number of changes to its algorithm, including changes to the way it evaluates the quality of content and the way it ranks websites. The update also focused on the need for websites to be more transparent about the sources of their content and to clearly identify any sponsored or promotional content.
Impact of the Medic Update on Search Engine Rankings
The Medic Update had a significant impact on the rankings of websites related to health and medicine. The update led to a significant drop in rankings for many websites, particularly those that relied on spammy tactics such as buying links or keyword stuffing. Additionally, websites that had not taken the time to create quality content or had not been transparent about the sources of their content also saw a decrease in their rankings.
What Should Businesses Do to Comply with the Medic Update?
Businesses that rely on organic search engine traffic should take a look at their websites to make sure they are in compliance with the Medic Update. This includes making sure that the content on the website is of high quality and is sourced from reputable sources. Additionally, businesses should ensure that any sponsored or promotional content is clearly identified. Finally, businesses should avoid any tactics that can be considered spammy, such as keyword stuffing or buying links.
Conclusion
The Medic Update was a significant change to the way Google ranks websites related to health and medicine. The update was designed to ensure that users are provided with authoritative and reliable information when they search for health-related topics. Businesses should take steps to ensure that their websites are in compliance with the update, including creating quality content and avoiding spammy tactics. Doing so can help ensure that their websites continue to be ranked highly in the search engine results.READ MORE: https://bluecoastco.com/looking-back-at-key-google-updates-in-2018-2020/
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